Research Method- Lab Experiment
+ High degree of control exercised- limits ex traneous variables, clear IV and DV, so results could be easily measured. Experiment was replicated, demonstrating its reliability.
- Lacks ecological validity- highly sterile, confined situation- unlikely conformity is so extreme in reality, many participants could well have just been displaying demand charac teristics so as not to ruin the experiment.
Sample
+ Volunteers- the most ethical way to gain a sample
- Ethnocentric because only white middle class Americans were used, and androcentric because only men were used.
Ethical Issues
- Lacks confidentiality, as participants were filmed, and they were decieved about the true nature of the experiment. Otherwise ethical.
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