Theory of Reasoned Action (TRA)
- Assumes that behaviour is a function of the intention to perform that behaviour, Ajzen and Fishbein.
- It was suggested that a behavioural intention is determined by
- Perceived facts and their personal consequences
- Social norms (e.g my parents smoke) which then leads to...
- The intention (e.g I won't be so foolish') and finally...
- To a behaviour such as refusing a cigarette
- Supported by research evidence- TRA has successfully predicted a wide range of behaviours such as blood donation. However, attitudes and behaviour are only weakly related, as people don't always do what they intend to
- Fails to take past behaviours into account despite being a good predictor of the future
- Fails to account for peoples irrational decisions, Penny. Similarily, Maes and van Elderen argue that
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