What is conformity? Conformity can be seen in many different situations. Social pressures and the behaviour of others are clearly influential. It is a form of social influence that results from exposure to the majority position and leads to compliance with that position. It is the tendency for people to adopt the behaviour, attitudes and values of other members of a reference group. There are 3 different types of conformity. Kelman (1958).
- Compliance is the most superficial type of conformity. Here, the person conforms publicly (out loud) with the views or behaviours expressed by others in the group but continues privately to disagree. Their personal views on the subject do not change. Compliance is also used to describe the process of going along with the requests of another person while disagreeing with them. Occurs when an individual accepts influence because they hope to achieve a favourable reaction from thoe around them. An attitude or behaviour is adopted not because of its content, but because of the rewards or approval associated with its adoption.
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