Assumption: An individual's thoughts, emotions and bahaviour is determined by our biology and nature is emphasised over nurture.
Strengths:
.Very scientific and this produces objective data.
.Consists of lab experiments so it has control.
.Useful in understanding behaviour through our biology.
Weaknesses:
.Self reports lead to subjective data, and scans could be misinterpritated.
.Lab experiments lack ecological validity.
.Reductionist, our behaviour might not be caused by our biology
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