PARADIGM - Shared set of beliefs.
EMPIRICISM - The info is gathered through observation or experiment, rather than being reasoned argument or hear-say.
OBJECTIVITY - You need to be able to detach your thoughts and feelings from what you are seeing.
REPLICABILITY - Use the same procedures and get the same outcome (e.g. Strange Situation).
CONTROL - To show cause and affect (e.g. Milgram) manipulate Independent Variable (IV) and measure dependent, for example, 'because of this...it will result in this...'.
THEORY CONSTRUCTION - We want to predict, understand and explain our world.
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