The reward satisfaction model
This is based on the process of classical and operant conditioning, suggesting we stay in relationships because they are rewarding in some way, or that life alone is unrewarding. This is through direct reinforcement and or Liking through association.
Direct reinforcement
- An individual is rewarding when they are positive (e.g. smiling, helpful etc)
- Smiling and positive non-verbal signals are positive reinforcement and is a reward.
- meeting somone when we are in a negative state may lead to a relationship if the help us to escape that state.
- Byrne and Clore therefore suggest that we enter relationships because the presense of some individuals is directly associated with pleasant feelings (positive reinforcement).
Liking through association
- We like people who are associated with pleasant events.
- If we meet someone when we are in a good mood we are more likely going to find them attractive.
- Research by May and Hamilton - Female participants were asked how much they liked the look of male strangers. A control group had no music playing and the second group had pleasant music playing. The positive effect of music led to attraction.
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