An idiographic approach observing one case in detail
- Strengths: true insight because reater time spent with participant, rich qualitative data, emphasises uniquesness of individuals.
- Weaknesses: lacks generalisability, subjective nterpretations, unrepresentative sample.
Clinical interview
Interviewer starts with fixed questions and then adapts to responses from patient.
- Strengths: facilitates patient/interviewer relationship, therapist can acknowldge non-verbal bahviour, qualitative data.
- Weaknesses: lacks generalisability because qualitative data is hard to summarise, interviewer bias leads to subjective findings
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