Further research support comes from Griffitt and Guay whereby ‘experimenters’ judged participants on a creative task. The pps were then asked to rate how much they liked the experimenter. The ratings were the highest when the experimenters positively evaluated (rewarded) the pps performance on the task.
Due to this, there is research support for this theory through greater Facebook use. Sheldon et al. discovered that greater Facebook use was positively correlated with positive feelings of connectedness and negative indicators of relationship satisfaction (feelings of disconnectedness).
However, this theory ignores gender differences. Lott argues that women are socialised into taking care of the needs of others and so feel less concerned by trying to gratify their own needs. Thus, this study reduces the reliability of this explanation into why we form romantic relationships.
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