- Advertising
- Public Relations and sponsorship
- Personal Selling
- Direct Marketing
- Sales Promo
A business will use a range of promotional activities for its product, depending on the marketing strategy and the budget available.
The way in which promotion is targeted is split into two types:
Above the line promo; paid for communication in the independent media e.g. television and newspapers. Though it can be targeted it can be seen by anyone outside the target audience.
Below the line promo; promotional activities where te business has direct control e.g. direct mailing and money off coupons.
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