Promotion.

• Bonus Packs: 10% free.
• Demonstrations: At point of sale, like spraying perfum, often expensive.
• Coupons: Money off.
• Sample Packs: Free to encourage people to try.
• 2 for 1: Or buy one get one free.
• Loyalty Cards: To encourage loyalty.
• Merchandise: Positioning products on shelves.
• Price Reduction: Encourages more buyers.
• Competitions: Get interest.
• Point Of Sale Displays: Designed to attract attention.
• After Sales Service: Improves value of product.

Increased sales - only for a short period of time.

Encourages people to try a products.

A good tool to inject new life into a brand that has reached maturity.

"The are of arranging the truth so that people like you."

Eg:

• Donation to charity
• Press releases
• Open days
• Sponsorship

Publicity is cheap or free, unlike other forms of promotion.