Promotion.

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  • Created by: izzy
  • Created on: 01-07-12 11:02

SALES PROMOTION

  • Bonus Packs: 10% free.
  • Demonstrations: At point of sale, like spraying perfum, often expensive.
  • Coupons: Money off.
  • Sample Packs: Free to encourage people to try.
  • 2 for 1: Or buy one get one free.
  • Loyalty Cards: To encourage loyalty.
  • Merchandise: Positioning products on shelves.
  • Price Reduction: Encourages more buyers.
  • Competitions: Get interest.
  • Point Of Sale Displays: Designed to attract attention.
  • After Sales Service: Improves value of product.
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WHY USE SALES PROMOTION:

Increased sales - only for a short period of time.

Encourages people to try a products.

A good tool to inject new life into a brand that has reached maturity.

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PUBLIC RELATIONS (PR)

"The are of arranging the truth so that people like you."

Eg:

  • Donation to charity
  • Press releases
  • Open days
  • Sponsorship


Publicity is cheap or free, unlike other forms of promotion. 

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