> goes further than green design
> designers and manufacturers will try to reduce the impact of a product through its entire lifecycle from raw materials extraction to final disposal
> e.g a company developing a new washing machine may consder:
selection of low impact materials
reduction in materials useage (in manufacture and packaging)
reduction of impact during use and optimisation of initial lifetime
optimisation of end-of-life systems (for recycling and recovery of materials and components)
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