Loftus and Palmer (1974)
Experiment 1
- Lab experiment
- 45 students
- 7 films of traffic accidents, 5-30 seconds
- Critical question: 'About how fast were the cars going when they hit eachother?'
- Question manipulated. 'Hit' replaced with 'Smashed' 'Collided' 'Bumped' + 'Contacted'
- Groups of 9 subjects asked same question with different verb
Findings
Smashed= 40.8
Collided= 39.3
Bumped= 38.1
Hit= 34.0
Contacted= 31.8
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