presentation and layout

-grab your attention

-briefly inform 

-humour, exaggeration, shocking facts 

subheadings:

-split story

-easier to read 

straplines:

- short statements under headline

-expand on what headline says 

-hook the reader 

byline:

- tells you who wrote the article 

standfirst: 

Short paragraph introducing main article 

-give lots of information 

graphics:

-emphasise feelings 

-slected/cropped 

-synopsis of text 

-help with clarity of text

-keep reader interested 

-information easier to find 

-e.g cinema film----rating-----showing times

-make important parts of text stand out 

-at an angle to grab attention 

-advertisements 

-break texts down 

-give lots of information 

-step-by-step points so easier to read 

-different colours portray different effects

-e.g bright colours- fun topic 

e.g dark colours- serious mood 

-relate to text and subject of the text as well as graphics 

font styles:

-gives reader idea of what kind of text it is 

-eg, cartoon, serious, children,spooky, romantic

-relate to subject of text- information 

font formatting:

-create different effects

-emphasise particular words to stand out from rest of text 

-e.g underlining, italics 

1) show you know that the writer has....

2) state how it is effective 

3) show how you understand it and ts effects

4) use quotes to back up points and explain 

5) pick out interesting subtle points and develop