- Was made in response to the Chicago Freedom Movement.
- He radicalised his approach towards the movement.
- He united all different races e.g puerto ricans, mexicans, american indians and poor white people to force the govt to increase the standard of living.
- The campaign would demand - federal budget $30 billion to combat poverty
- govt commitment to full employment
- govt initiatives to build half a million housed each year.
- 1967 he spoke out against the Vietnam War,alienating Johnson and ensuring that the campaign lacked presidential support.
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