Place

Distribution channels are the routes to market that a product takes from producers to the final customer.

Short distribution channels: where the producer sells either directly to the customer or through a retailer.

Long distribution channels: where there is more than one intermediary (middle person) between the producer and the customer.

Multi-channel distribution: when a firm chooses to use a combination of both methods

Intensive distribution: when you sell as much of the product as possible.

Selective distribution: when you distribute through selected outlets/distributors to fit in brand image and to get use company expertise, i.e. use of department stores or electrical stores.

Exclusive distribution: Gives the distributor the exclusive right to distribute a product. Often in a geographical area, i.e. car dealerships.