what is Pest Analysis?
what is meant by PEST analysis?
- A PEST analysis is something a business does as an analysis of external environment, that impacts upon them
importance of PEST analysis
Importanat aspects of PEST
- Only a framework
- Only considers outside factors
Why is it importanat for leisure organisation like PK to complete PEST analysis?
- To esnure that they are covering all aspects of the analysis
- To ensure that they also cover eveything it has to offer
- To be able to look at improvmnets
a completed PEST analysis
- Health and Safety legislation
- Taxes - Less disposable income
- Recent Economic climate has caused a decline in customers
- People have more disposable income - low interest rates
- Aim their facilities at stag partie - deomgraphics
- Not close to publice transport - Infrastructure
- Online Booking systems - improvement of software
- Quest quality systems