Pest analysis

what is meant by PEST analysis?

- A PEST analysis is something a business does as an analysis of external environment, that impacts upon them 

Importanat aspects of PEST

- Only a framework

- Only considers outside factors 

Why is it importanat for leisure organisation like PK to complete PEST analysis?

- To esnure that they are covering all aspects of the analysis 

- To ensure that they also cover eveything it has to offer 

- To be able to look at improvmnets 

Polictical 

• Health and Safety legislation 
• Taxes - Less disposable income 

Economic 

• Recent Economic climate has caused a decline in customers 
• People have more disposable income - low interest rates

Social 

• Aim their facilities at stag partie - deomgraphics 
• Not close to publice transport - Infrastructure 

Technical 

• Online Booking systems - improvement of software 
• Quest quality systems