• Created by: IzzyB1
  • Created on: 11-04-19 14:21


  • understanding the market is the most challenging aspect for designers and maufacturers
  • not everything works for everyone
  • changing factors - size, function, language, software updates, colour
  • invention, discovery and technological change drives new product development
  • R&D (research and development) drives invention and discovery - companies have their own R&D centres
  • companies first to market a new product have an advantage over their competitors
  • these companies can charge a premium prices - they are the first to do something, people want it
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Consumer choice

  • global maufacturing sector has grown - international trade agreements
  • products are available globally
  • products can be searched for online and competitors on price and functionality can be searched for
  • consumers have more choice than ever
  • the internet has helped to create a global marketplace where designers and manufacturers can trade goods relatively freely with consumers
  • this has led to a huge increase in choice and also means that prices are kept low throughout wider competition
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Technology push

  • new technology is pushed on to the market - driven by research
  • consumers are not aware of new technology or advantages
  • new discovery that is not necessarily needed                                               
  • when a new technology first comes to the market it is usually very expensive
  • this is due to high R&D costs and there are normally a number of issues to correct in the first few models of a new product
  • as the number of unit sales increases, the cost per unit is reduced
  • consumers who are early adopters of new technologies significantly help support their development
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Market pull

  • all about listening to people
  • consumer driven pressure causes manufacturers to continuously develop new products or add functionality to existing products
  • fills the 'gap in the market'
  • for example, the mobile phone
  • consumers once carried numerous bits of electronic equipment - phone, page, diary, camera, MP3 player, SatNav etc
  • these were bulky, inconvenient and expensive
  • the smartphone was then developed
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Changing job roles

  • automation has a great impact on job roles
  • collaborative robots - 'cobots' - developed to allow greater human-robot interaction
  • people don't necessarily lose their jobs - they are trained for jobs with a higher value
  • reduction in need for manual labour
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