People 0.0 / 5 ? Design & Technology: Resistant MaterialsNew and emerging technologiesGCSEAQA Created by: IzzyB1Created on: 11-04-19 14:21 Introduction understanding the market is the most challenging aspect for designers and maufacturers not everything works for everyone changing factors - size, function, language, software updates, colour invention, discovery and technological change drives new product development R&D (research and development) drives invention and discovery - companies have their own R&D centres companies first to market a new product have an advantage over their competitors these companies can charge a premium prices - they are the first to do something, people want it 1 of 5 Consumer choice global maufacturing sector has grown - international trade agreements products are available globally products can be searched for online and competitors on price and functionality can be searched for consumers have more choice than ever the internet has helped to create a global marketplace where designers and manufacturers can trade goods relatively freely with consumers this has led to a huge increase in choice and also means that prices are kept low throughout wider competition 2 of 5 Technology push new technology is pushed on to the market - driven by research consumers are not aware of new technology or advantages new discovery that is not necessarily needed when a new technology first comes to the market it is usually very expensive this is due to high R&D costs and there are normally a number of issues to correct in the first few models of a new product as the number of unit sales increases, the cost per unit is reduced consumers who are early adopters of new technologies significantly help support their development 3 of 5 Market pull all about listening to people consumer driven pressure causes manufacturers to continuously develop new products or add functionality to existing products fills the 'gap in the market' for example, the mobile phone consumers once carried numerous bits of electronic equipment - phone, page, diary, camera, MP3 player, SatNav etc these were bulky, inconvenient and expensive the smartphone was then developed 4 of 5 Changing job roles automation has a great impact on job roles collaborative robots - 'cobots' - developed to allow greater human-robot interaction people don't necessarily lose their jobs - they are trained for jobs with a higher value reduction in need for manual labour 5 of 5
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