Parts of a Business Plan 0.0 / 5 ? Applied BusinessUnit 3ASAQA Created by: BenjhiggCreated on: 22-04-15 11:43 Part 1: Organisational Plan Summary description of the business Products Services Intellectual property - your thoughts Location (not tied to marketing) Legal structure Management and personnel Accounting and legal Insurance - public/private liability Security - CCTV, software against daa theft 1 of 4 Part 2: Marketing plan Overall and goals of the marketing strategy Market analysis - Target market competition, industry trends Marketing strategy - distribution, packaging, pricing, branding, database marketing, sales stratefies, promotions, advertising straegies, public relations, networking Customer service Implementation of strategy Assessment of marketing effectiveness 2 of 4 Part 3: Financial Documents Quantitative Sources and uses of funding text documents Pro Forma financial satements - budgeting, anticipating costs, above or below budget Historical financial statements - cash flow forecast, balance sheets Financial statement analysis - looking at accounts to see how efficient the business is 3 of 4 Part 4: Supporting Documents Personal CV Owner's financial statements Credit reports Reference letters Location analysis Legal documents - leases, contracts, agreements Demographic studies 4 of 4
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