Argyle et al 1971- Paralinguistics
Aim: If tone of voice has any effect on the interpretation of a message
Method: Independant variable:Tone of voice of the message:
- Hostile tone
- Friendy tone
- Neutral tone
Dependant Variable:How people interpreted the message. Groups of people listened to a message that was either hostile in the words used or friendly in the words used in 3 different tones of voice.
Results: When asked to interpret the message the tone of voice had 5 times the impact than the words used.
Conclusion:Tone of voice is extremley important when trying to convey a message or how people interpret verbal meaning
Evaluation: - Wsnt a normal everyday circumstance. Voice was pre-recorded so lacks ecological validity
+lab study all additional variables were controlled so you know tone of voice was vaing the effect
- Scale being used this meant that it was subjective, what 1 for 1 person could have been a 2 for another