Phonological loop It seems that the phonological loop holds the amount of information that you can say in 1.5 - 2 seconds (Baddeley et al, 1975). This makes it hard to remember a list of long words such as ‘association’ and ‘representative’ compared to shorter words like ‘harm’ and ‘twice’ and therefore stops the rehearsal of longer words! this is the word length effect
Word length effect disappears if a person is given an articulatory suppression task (asked to repeat ‘the, the, the’ while reading the words). The repetitive task fills up the articulatory process and means you can’t rehearse the shorter words more quickly than the longer ones, so the word length effect disappears. However, some words could still be recalled. Therefore it is likely the central executive takes over.
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