Opportunities for business

• China has over half the worlds pigs
• Prefer to import pork due to contamination fears
• 2013 UK pork exports worth £9.53 million which is up 591% from 2012
• Average chinese person eats 38kg of pork a year
• Average English person eats 32kg a year

• Middle class which 25% of their total population (300 million)
• Expected to grow to between 700 million and 800 million (50-60% total population)
• General Motors (GM) SOLD 2.55 million vehicles in china in 2011
• Up 8.3% from 2.35 million vehicles in 2010
• Profits jumped 62% to $7.6 billion

• Wanted to increase their market by 1 billion customers
• 25% increase on current market
• One of the first to enter the chinese market
• One of the biggest western firm in China
• China is their second largest market

OPPORTUNITIES FOR BUSINESS