Opportunities for business

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PORK EXPORTS

  • China has over half the worlds pigs
  • Prefer to import pork due to contamination fears
  • 2013 UK pork exports worth £9.53 million which is up 591% from 2012
  • Average chinese person eats 38kg of pork a year
  • Average English person eats 32kg a year
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GROWING MIDDLE CLASS

  • Middle class which 25% of their total population (300 million)
  • Expected to grow to between 700 million and 800 million (50-60% total population)
  • General Motors (GM) SOLD 2.55 million vehicles in china in 2011
  • Up 8.3% from 2.35 million vehicles in 2010
  • Profits jumped 62% to $7.6 billion
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P&G-Procter and Gamble

  • Wanted to increase their market by 1 billion customers
  • 25% increase on current market
  • One of the first to enter the chinese market
  • One of the biggest western firm in China
  • China is their second largest market
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OPPORTUNITIES FOR BUSINESS

OPPORTUNITIES FOR BUSINESS

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