E-commerce can reduce costs by using less paper, hiring less staff and moving to a remote area where costs are lower. This makes the product cheaper so more people buy it.
E-commerce can reach international markets which increases the potential number of customers and therefore profits.
Buying online means that consumers can shop anytime, compare sites, send card details securely, and track the order's progress
However it also means it is hard to tell if it is trustworthy, card details may be stolen, product cannot be seen before buying, delivery takes time, it is difficult to send items back, you can get lots of spam e-mail
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