OBSERVATION

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ADVANTAGES - Experience

 Allows the researcher to see through the eyes of the research group, see the same perspectives as group members

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ADVANTAGES - Generating new ideas

Leads to new insights  and generate new ideas unlike traditional research

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ADVANTAGES - Getting the truth

  • Participant observation means there is no lies as the researcher can see the person in action.
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ADVANTAGES - Digging deep

Close bond is form between participant and researcher making participant likely to reveal a lot more

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ADVANTAGES - Dynamic

Participant observations are not 'static' as they take place over a period of time and allows attitudes to change

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ADVATANGES - Reaching into different areas

Participant observations obtain research from hard-to-reach groups of people

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DISADVANTAGES - Bias

  • The observer can be taken in which allows no futher information to be revealed.
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DISADVANTAGES - Influence of the researcher

  • The presence of a researcher may make the group reveal a lot less as they are aware of being studied.
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DISADVANTAGES - Ethics

  • How far should the researcher be drawn into the activities of the group?
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DISADVANTAGES - Proof

  • Whether or not what the researcher has found out is true or  not.
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DISADVANTAGES - Too specific

  • Observations are of such a smaller group and not of the wider population.
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DISADVANTAGES - Studying the powerless

 The information obtained doesn't help us understand the more important issues within society.

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