NDM case study - BBC

several digital only channels : BBC 3, 4 NEWS + PARLIAMENT

analogue completely phased out by December 2012

Unlike Ceefax, the service's analogue counterpart, BBC Red Button is able to display full-colour graphics, photographs, and video, as well as programmes and can be accessed from any BBC channel. The service carries News, Weather and Sport 24 hours a day, but also provides extra features related to programmes specific at that time.

Examples include viewers to play along at home to game shows, to give voice and vote on opinions to issues, as used alongside programmes such as Question Time. At some points in the year, when multiple sporting events occur, some coverage of less mainstream sports or games are frequently placed on the Red Button for viewers to watch. Frequently, other features are added related to programmes being broadcast at that time, such as the broadcast of the Doctor Who animated episode Dreamland in November 2009.

"We always said we wouldn't get into a bidding war or pay inflated prices to keep the show, and it's testament to how the BBC has built the programme up - and established it into a mainstay of the Saturday night schedule - that another broadcaster has poached it." - Mark Linsey

Culture Secretary John Whittingdale has questioned whether such shows are "distinctive" enough from those aired by commercial rivals.

Let it Shine - highly criticised by The Guardian for Gary Barlow being 'insufferable'. The Voice, also criticised for being too 'samey'. Critical of the Saturday night talent-off between BBC and ITV.

BBC's remit to 'inform, educate and entertain' means they have to cater for everyone-- meaning they're in a more competitive environment. Have to have a range of programming to cater for minorities, which may not be as popular for some programming.

The BBC employs staff orchestras, a choir, and supports two amateur choruses, based in BBC venues across the UK

Many famous musicians of every genre have played at the BBC, such as The Beatles (The Beatles Live at the BBC is one of their many albums). The BBC is also responsible for the United Kingdom coverage of the Eurovision Song Contest, a show with which the broadcaster has been associated for over 50 years. The BBC also operates the division of BBC Audiobooks sometimes found in association with Chivers Audiobooks.

The BBC has ten radio stations serving the whole of the UK, a further six stations in the "national regions" (Wales, Scotland, and Northern Ireland), and 40 other local stations serving defined areas of England. Of the ten national stations, five are major stations and are available on FM and/or AM as well as on DAB and online

The BBC claims the site to be "Europe's most popular content-based site” and states that 13.2 million people in the UK visit the site's more than two million pages each day.

A part of the threat to the BBC is the way in which it is funded through the TV licence.

To compete against the new DTV channels the BBC also needed to adapt to the new multichannel era of television--> Freeview

With the promotion of free digital channels, the BBC had created BSkyB’s biggest rival

Freeview was a chance for people to dip into digital television without committing to a subscription

1927-1939 --> success of broadcasting provoked animosities with traditional media such as theatres and concert halls. By 1929, the BBC complained that the agents of many comedians refused to sign contracts for broadcasting, because they feared it harmed the artist "by making his material stale" and that it "reduces the value of the artist as a visible music-hall performer".