My Pitch

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Italiaoni

Hello, my name is Shopitha and I am here today to pitch my business called Italiaoni. My business is an Italian restaurant. I have chosen this type of restaurant because there aren’t many Italian restaurants in the local area.

What features are there in successful businesses?
In order for a business to be successful you have to make sure that you think about the location, USP (Unique Selling Point), target market and many more.

 My USP is to have authentic ingredients and skilled chefs to ensure that the customers are dining at the restaurant happily and that they are experiencing the luscious taste of Italy. I would open my resturant from noon to 11pm because it is prefect time when the customers would come for lunch. I have start-up costs like chairs, tables, wages,  uniforms and many more. 

During my research, I found out the strengths and weaknesses of two local business. Both of the businesses I compared were resturants and they are called "Come Dine" and "SkipJacks". I found out that both businesses make sure that their customers are happy with what they are having. I also found out that SkipJacks have a resturant which customers do not in. Come Dine also has a weakness which is that they do not get as many customers due to their lack of advertising. 

My target market are large families and couples. I believe that my target customers would help because they would tell their families and friends and that will mean that my business might get new customers. I think that my business will be successful because it is different and that we it would mean that the customer might come in because it is unique.         Any Questions? Thank you.

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