Music Magazines

Mode of Address = How the text speaks to the audience

Target Audience = Who the text is intended for (categoried by age, gender, hobbies, interests, nationality, religion)

Sell Line = Short description of the magazine's main selling point

Representation = A version of reality such as stereotyping that reflects how groups are portrayed within the media

Ideology = The values and beliefs embedded within a text

Iconography = Symbols or Images that have come to represent a person, an ideology or a set of ideas

Non-direct gaze = a person looking away from the camera

Pose = to hold a particular position to suggest a certain attitude

Low-angle shot = Shot looking down at the action or object

Mise-en-scene = everything visible within the shot (lighting, costume, facial expression, body language, shot type.)

Mast-head = Identifies the magazine and contributes to a strong brand identity

By-line = name of the journalist who wrote the article

Superlative = extreme form of an adjective - to enhance product appeal

House-style = presentational and layout style specific to a particular publication, consistent in every issue

Copy = writing within a magazine article

Main cover image = image relating to the main cover line and creates consume interest and appeal

Audience expectations = particular elements that the audience expect to see - subconsiously or consiously

Plug = Bold and bigger phrases or words inserted within an article or front cover to liven up the page

Strap line = a memorable phrase associated with brand identity

Anchorage Text = words underneath the image that anchor the image

Cover line = a sentence that advertises the content within the magazine

Crosshead = appears over an important story in a larger font