Atkinson and Shiffrin (1968)
- Three stores: sensory memory, STM, LTM.
- Information from the environment (environmental stimuli) goes to the sensory memory store - much of the information here is lost but if attention is paid to it, it will be transferred to the STM.
- STM → limited capacity & duration - if information is rehearsed it can be transferred to the LTM.
- Most information in the STM is displaced by incoming information.
- Once information is stored in the LTM it can be retrieved for use at a later date.
LTM
- Unlimited capacity, lasts a lifetime (Bahrick, 1975), encodes info semantically.
STM
- Holds 5-9 items (Jacobs, 1890), info remains for approx. 18 secs (Petersons, 1959), encodes info acoustically (Conrad, 1964).
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