Atkinson and Shiffrin (1968)
sensory memory:- information collected by the senses, if a person pays attention it gets transferred to the STM if not it is lost
STM:- events in the present and immediate past, info decays quickly due to its limited capacity Miller (1956) magic number 7 +/- 2, rehearsal aids memory and allows it to be passed on to the LTM, verbal or writing rehearsal, new information will displace old information, maintenance rehearsal keeps it in the short term, elaborative rehearsal passes it to the LTM & primacy and recency effect Murdock (1962)
LTM:- more distant past memories, strength of the memories depend on the rehearsal
(cognitive approach)
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