- His theory was called 'Hierarchy of Needs' (1940).
- American Psychologist and university professor.
HIERARCHY OF NEEDS (BOTTOM TO TOP):
- Physiological Needs - Food, shelter, warmth.
- Safety & Security Needs - Job security, safe environment, clear role, pension.
- Social Needs - Team working, communication, social facilities.
- Esteem Needs - Status, recognition, power, trust.
- Self Actualisation - Self fulfilment
- (Maslow says that people must have the lower levels in order to achieve the higher levels)
CRITISISMS:
- Do not necessarily need all layers to be motivated.
- Does not take into account the enjoyment of the work.
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