Moscovici's GRAVE

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Moscovici's GRAVE

G: Study only focuses on female behaviour, it's gynocentric.  :(

R: Study is reliable because it's in an artificial setting, the same slides were controlled, and they did a colour blind test before proceeding. :)

A: Study is applicable to someone who wants to prove their point to someone, for example, politicians. :)

V: Study has low temporal validity as the study was conducted in 1969 our society is more accepting and tolerant to minority groups. Low ecological validity as the study was conducted in a lab meaning it’s artificial and we can't say that this is how people react in real life. :(

E: It was ethical for the most part except using confederates. :/

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