This model combines elements of the Hypodermic Syringe Model and the active audiences approaches by arguing that the meida does have important effects but in a direct manner as suggested by the Hypodermic Syringe Model. Effects instead are described as gradual, more like a dripping tap.
EXAMPLES:
The continual portrayal of a stereotypical view of the female form filters into the consciousness of the audience and may lead to eating disorders.
Ivor Crewe found no immediate change in readers' views when the Sun shifted alliance to the Conservatives but over a longer period of time many readers' views and voting behaviours did change.
Neo-Marxists support this model of media effects suggesting that the constant communication of ruling-class ideology gradually infiltrates the consciousnesses of the masses.
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