MINORITY INFLUENCE

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  • Created by: _Holly98
  • Created on: 16-12-15 16:44

COMMITMENT

ENGAGE EXTREME ACTIVITIES DRAW ATTENTION VIEW

RISK DEMONSTRATE COMMITMMENT TO CAUSE - MAJORITY PAY MORE ATTENTION

AUGMENTATION PRINCIPLE

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MINORITY INFLUENCE

REFERS SITUATION ONE PERSON / GROUP INFLUENCE BELIEFS BEHAVIOUR OTHER PEOPLE

DISTINCT CONFORMITY AS MINOR INFLUENCING 

SERGE MOSVOCICI STUDY PROCESS BLUE SLIDE GREEN SLIDE- DRAWN ATTENTION MAIN PROCESS IN MINORTY INFLUENCE

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FLEXIBILITY

NEMETH - MEMBERS MINORITY PREPARED ADAPT VIEW

REPEATING SAME POINT MAJORITY - BORED - NOT PAY ATTENTION

ACT REASONABLE & VALID COUNTER ARGUMENTS

STRIKE BALANCE CONSISTENCY & FLEXIBILITY

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CONSISTENCY

MIGHT BE AGREEMENT MINORITY

SYNCHRONIC - SAY SAME THING

DIACHRONIC - SAYING SAME THING SOME TIME

CONSISTENCY MAKES PEOPLE CONSIDER OWN VIEW

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PROCESS CHANGE

HEAR SOMETHING NEW - STICK IN MIND

OVER TIME PEOPLE CONVERSION

FASTER HAPPENS FASTER RATE CONVERSION

SNOWBALL EFFECT

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RESEARCH SUPPORT CONSISTENCY

MOSOVICI ET AL SHOWED CONSISTENT MINROTY OPINION GREATER EFFECT INCONSISTENT OPPINION

WOOD ET AL CARRIED META-ANALYSIS 100 STUDDIES = CONSISTENT MINORITIES INFLUENTIAL 

CONSISTENCY MAJOR FACTOR

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RESEARCH SUPPOR FOR DEPTH THOUGHT

CHANGE MINORITY POSITION DEEPER PROCESSING IDEAS 

MARTIN ET AL PARTICIPANTS MESSAGE SUPPORTNG VIEW POINT & MEASURED SUPPORT

ONE GROUP HER MINORITY AGREE INITIAL - ANOTHER HEARD MAJORITY 

FINALLY EXPOSED CONFLICTING VIEW ATTITUDE MEASURED AGAIN 

LESS WILLING CHANGE IF LISTENED MINORITY

MINORITY DEEPLY PROCESSED & ENDURNIG EFFECT 

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ARTIFICIAL TASKS

IDENTIFYING COLOUR SIDE ARTIFICIAL

RESEARCH REMOVED MINORITIES ATTEMPT CHANGE BEHAVIOUR OF MAJORITIES 

JURY LIFE OR DEATH 

FINDINGS STUDIES E.G. MOSCOICI ET AL LACKING EXTERNAL VALIDITY

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