DESIGN- lab experiment
ETHICS- Baumrind(1964) claimed that he caused psychological harm to his participants that couldnt be justified. Milgram defended him self 1. didnt realise the distress that would be caused 2. stopping experiment wasn't necessary 3. 84% were glad to have participated 4. benefits outweigh costs. ..uninformed consent, deception.
RELIABILITY- easily replicated - controlled lab experiment .. Burger (2009)
VALIDITY- Ome and Holland(1968) clamied it lacked experimental validity as participants didnt believe shocks were real, behaved due to demand charcteristics aswell as payment. Milgram defended this with the questionnare results of 75% thought they were real, 22.6% had doubts, 2.4% believed they were not real.
SAMPLE- 40 paid male volunteers, from a newspaper article.
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