Conformity- The tendency to change behaviour or attitudes in response to the influence of others or social pressure. The pressure can be real or imagined.
Kelman’s 3 Types of Conformity
Compliance- Going along with others to gain approval or avoid disapproval. There is no change in the person’s underlying attitude, only their public behaviour. Saying they like a show because all of their friends like it- listening to ‘popular’ music but not actually liking it. Changing public behaviour but not private.
Identification- Going along with others because of a desire to be like them. An individual feels more a part of the group by adopting the attitudes and behaviours of others (private change). People change their view publically and privately after being exposed to others views to fit in with them. Behaviour is not permanent.
Internalisation- Going along with others because of an acceptance of their point of view. Often permanent. The deepest form of conformity. Eg. A student becomes a vegetarian because they live with an animal rights activist and may retain this view for the rest of their life. People can internalise views of minority groups. It is a personal choice.
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