Memory

Aim

Existance of two separate memory stores

Method

List of words - remember in any order - frequency of each word recalled recorded

Findings

Remembered words from beginning and end, primacy and recency effect

Conclusion

First words rehearsed - transferred to LTM

Last words still in STM

Evaluation

Strengths - control of EVs, easily replicated, internal validity (measured objectively)

Weaknesses - lacks ecological validity, demand characteristics