A01 children observe the actions of media models and may later imitate these behaviours, especially when the child admires and identifies with the model. television may also inform viewers of the positive and negative consequences of violent behaviour. Children also may be expected to imitate violent behaviour that is successful in gaining the models objectives. the more the child perceive the violent scenes to be, the more likely they try out these behaviours that they have learnt.
A02 support by Bandura & Walters (1963) films of adult models watched by three groups of children (model rewarded, punished, no consequence) reward condition most likely to imitate. But low ecological validity (toy not person) and demand characteristics(Noble1975).
However, Phillips (1983) crime statistics 10 days following televised heavyweight boxing fights, there was significant rise in number of murders. But no such rise after televised Superbowl contests. high ecological validity but Ev's boxing= bars/alcohol vs Superbowl = family occasion.
SLT fairly deterministic and Cumberbatch (2001) argues that there are often anecdotal claims of copy cat violence but no real evidence for this.
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