Conglomerate - A company that owns large numbers of companies in various mass media such as television, radio, publishing movies and internet.
Consolidation - The concentration of ownership of news, information and entertainment in the hands of fewer and larger corporations.
Audience - The group of consumers for whom the media text was constructed as well as anyone else who is exposed to the text
Demographic - Measurable characteristics of media consumers such as age, gender, race, education and income level.
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