MEDIA STUDIES THEORIES AS/A2
Blulmer and Katz uses and gratification
This theory suggests why audiences consume media texts
Diversion - escape from everyday problems and routine.
Personal Relationships - using the media for emotional and other interaction, eg) substituting soap operas for family life
Personal Identity - finding yourself reflected in texts, learning behaviour and values from texts
Surveillance - Information which could be useful for living eg) weather reports, financial news, holiday bargai
- Created by: madeofstone1804
- Created on: 14-03-14 01:16
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