Media Stereotype - simple media image based on prejudice
Social Construct - patterns of behaviour that are based on society's norms and expectations eg. masculinity and femininity
Norms and Expectations - generally accepted and expected patterns of behaviour in a particular society
Social Convention - a generally expected form of social behaviour eg. politeness
Stigmatise - to mark a particular social group or person as different, disapproved of or even dangerous to others
Deviancy Amplification - the process where the mass media can exaggerate the significance of a particular social issue
News Value - the importance attached to a particular news item
Moral Panic - when media coverage of an issue leads to exaggerated public concern
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