Exposure to pro-social behaviour
- Greensbery (1980) analysed US TV shows and found that there was an equal number of both pro-social and anti-scoial acts on preschool television
- Woodard (1999) US TV shows for kids, 77% of them surveyed show pro-social beahviour
- Under 17's TV, 4 of the top 20 shows showed any pro-scoial content
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Acqusition of pro-social behaviour and norms
- Social learning theory, learn through observation.
- May imitate the behaviours and depending on the reaction depends on whether the behaviour is then replicated again.
- Pro-social acts re more likely to represent already established social norms.
- Likely to reinforce the already existing soical norms than contrast them.
- Most effective when show in steps of the positive behaviour
- Rubienstein and Sparkfin showing teenagers who were admitted to a psychiatric, post-viewing of a discussion led to decreased altursim.
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- Einsberg (1990) pro-social behaviours develop through childhood
- Younger children are influenced more than teenagers
- Meta-analysis showed that the weakest effects was for teenagers
- Pre-school childrens effects was intermediate
- More likely to be affected through expereince than through media
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- Austin (1993) effective mediation invovles the parent discussing the content of the show with the child and then further discussing any good or bad behaviours
- Rosenketter (1999) effective mediation means that kids as young as seven are then able to understand the most complex sitcoms
- Valkenbury (1999) only some forms of parental mediation are effective
- Social-co-veiwing is shown to be largley in effective as the behaviours are not explained to the child
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Research studies for pro-social behaviours
- Poulous (1975) children who watched lassie were more likely to help a puppy in distress then those who had not watched the programme
- Friecrich and Stein studied four year olds who watched Mister Rogers over a period of time, they were mor eliekly to show task persistence and obidence
- Children who watched pro-social content were more likely to behaviour in a freindly way when playing with friends
- Children who watched Freestyle showed less stereotypical behaviours and beliefs, especially with sex typings.
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