MEDIA KEY TERMS

KEY TERMS FOR FILM MEDIA EXAM

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  • Created by: alana
  • Created on: 15-03-12 19:26

ANCHORAGE

FIXING OF MEANING

  The text anchors the meaning of an image ( a single rose could be advertising a funeral service OR a dating site the anchoring text shows which)

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THE ANTAGONIST

A CHARACTOR WHO OPPOSES THE PROTAGONIST

This charactors main function is to stand between the hero and his/her goals. 

Often known as the films  "villian" or "baddy"

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ARCHETYPE

A UNIVERSAL TYPE OR MODEL CHARACTOR

A form of charactor that appears regularly in many different texts or plots.

EG: anti-hero, wise old woman, hero as lover, hero as warrior, trickster, loyal friend, temptress. 

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BINARY OPPOSITION

THE CONTRAST BETWEEN TWO MUTUALLY EXCLUSIVE CONCEPTS

Or things that drive narrative - old/young, good/evil, presence/absence, male/female.

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CENSORSHIP

CONTROL OVER CONTENT OF MEDIA TEXT

Different forms of media have different types of censorship, eg The Brittish Board of Film

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CGI

COMPUTER GENERATED IMAGE 

Usually refers to 3D effects.

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TECHNICAL CODES

HOW IS THE MEDIA TECHNICALLY CONSTRUCTED?

  • FRAMING
  • CAMERA ANGLES
  • TYPOGRAPHY
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VERBAL CODES

EVERYTHING TO DO WITH LANGUAGES

  • WRITTEN
  • SPOKEN
  • DIALOUGE
  • VOICEOVERS
  • ACCENT
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SYMBOLIC CODES

ELEMENTS THAT CAN BE DECODED ON A CONNOTATIONAL LEVEL

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CONNOTATIONS

WAY IN WHICH MEANING IS CREATED

CONOTE =  meaning by assosiation, the deeper meaning

eg: red has connotations of anger, passion, love and danger. 

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CONVENTIONS

THE WIDELY RECOGNISED WAY OF DOING SOMETHING

EG CONVENTIONS OF A MUSIC VIDEO 

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ENIGMA

A QUESTION THAT IS NOT IMMEDIATLY ANSWERED 

 Drawing an audience into a text 

eg: a body is discovered at the beginning of a tv detective drama. The killers identity is an enigma. We watch to find out who the killer is. 

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