MEDIA KEY TERMS

FIXING OF MEANING

  The text anchors the meaning of an image ( a single rose could be advertising a funeral service OR a dating site the anchoring text shows which)

A CHARACTOR WHO OPPOSES THE PROTAGONIST

This charactors main function is to stand between the hero and his/her goals. 

Often known as the films  "villian" or "baddy"

A UNIVERSAL TYPE OR MODEL CHARACTOR

A form of charactor that appears regularly in many different texts or plots.

EG: anti-hero, wise old woman, hero as lover, hero as warrior, trickster, loyal friend, temptress. 

THE CONTRAST BETWEEN TWO MUTUALLY EXCLUSIVE CONCEPTS

Or things that drive narrative - old/young, good/evil, presence/absence, male/female.

CONTROL OVER CONTENT OF MEDIA TEXT

Different forms of media have different types of censorship, eg The Brittish Board of Film

COMPUTER GENERATED IMAGE 

Usually refers to 3D effects.

HOW IS THE MEDIA TECHNICALLY CONSTRUCTED?

• FRAMING
• CAMERA ANGLES
• TYPOGRAPHY

EVERYTHING TO DO WITH LANGUAGES

• WRITTEN
• SPOKEN
• DIALOUGE
• VOICEOVERS
• ACCENT

ELEMENTS THAT CAN BE DECODED ON A CONNOTATIONAL LEVEL

WAY IN WHICH MEANING IS CREATED

CONOTE =  meaning by assosiation, the deeper meaning

eg: red has connotations of anger, passion, love and danger. 

THE WIDELY RECOGNISED WAY OF DOING SOMETHING

EG CONVENTIONS OF A MUSIC VIDEO 

A QUESTION THAT IS NOT IMMEDIATLY ANSWERED 

 Drawing an audience into a text 

eg: a body is discovered at the beginning of a tv detective drama. The killers identity is an enigma. We watch to find out who the killer is.