FIXING OF MEANING
The text anchors the meaning of an image ( a single rose could be advertising a funeral service OR a dating site the anchoring text shows which)
A CHARACTOR WHO OPPOSES THE PROTAGONIST
This charactors main function is to stand between the hero and his/her goals.
Often known as the films "villian" or "baddy"
A UNIVERSAL TYPE OR MODEL CHARACTOR
A form of charactor that appears regularly in many different texts or plots.
EG: anti-hero, wise old woman, hero as lover, hero as warrior, trickster, loyal friend, temptress.
THE CONTRAST BETWEEN TWO MUTUALLY EXCLUSIVE CONCEPTS
Or things that drive narrative - old/young, good/evil, presence/absence, male/female.
CONTROL OVER CONTENT OF MEDIA TEXT
Different forms of media have different types of censorship, eg The Brittish Board of Film
COMPUTER GENERATED IMAGE
Usually refers to 3D effects.
HOW IS THE MEDIA TECHNICALLY CONSTRUCTED?
- CAMERA ANGLES
EVERYTHING TO DO WITH LANGUAGES
ELEMENTS THAT CAN BE DECODED ON A CONNOTATIONAL LEVEL
WAY IN WHICH MEANING IS CREATED
CONOTE = meaning by assosiation, the deeper meaning
eg: red has connotations of anger, passion, love and danger.
THE WIDELY RECOGNISED WAY OF DOING SOMETHING
EG CONVENTIONS OF A MUSIC VIDEO
A QUESTION THAT IS NOT IMMEDIATLY ANSWERED
Drawing an audience into a text
eg: a body is discovered at the beginning of a tv detective drama. The killers identity is an enigma. We watch to find out who the killer is.