Media Theories - Genre and Representation

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  • Created by: SBowles1
  • Created on: 03-06-16 11:26

Genre: Metz - 4 developing stages of genre

Classic: An orignal piece that starts to develop the codes and conventions of the genre (Horror - Psycho 1960)

Experimental: When the genre is established and experimentation takes place to create to scenarios (Horror - Scream 1996)

Parody: When the genre develops to have comedic value to reach wider audiences (Horror - Scary Movie 2000)

Deconstruction: The development into sub-genres and genre hybrids to reach wider audiences and better describe the genre of film (Horror-Thriller - Halloween 1978)

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Genre: William Chandler

Themes: What is noticable in all media in the genre (Horror - supernatural / murder)

Setting: Is the setting the same or similar (Horror - at night / abandoned house / forest)

Characterisation: Are there charatcers with similar stories and personalities 

Narrative Form: Is the narrative always similar

Iconography: Is there certain icons associated with the genre (Horror - weapons / blood / old childrens toys)

Filmic Techniques: Are there certain filming techniques associated with the genre (Horror - subjective filming / handheld shot / close ups / long takes / short takes)

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Representation - De Saussure (Semiotics)

Signifer + Signifies = Sign

Denotation + Connotation = Sign


Character has a weapon (Signifer)

Character is going to be violent (Signified)

Audience then can then understand the charatcer (Sign)

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