Long term exposure to repeated media messages makes audiences immune to them
3 of 7
Reception theory
Readers response literary theory that emphasizes particular readers reception
Audiences reception: communication models
4 of 7
Utopian Solutions theory
Poverty
Confusion
Exhaustion
Isolation
5 of 7
Stanley ohen's Moral Panics
He suggested that a moral panic ccurs when a ''condition'' episode, person o group of people emerges to become defined as a threat to societal values and interests
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