Media Language: Andrew Goodwin

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Andrew Goodwin

He identified that there are 7 key characteristics and features of music videos:

  • Music videos demonstrate certain genre characteristics
  • There is a relationship between lyrics and visuals
  • There is a releationship between music and visuals
  • The demands of the record label will include the need for lots of close-ups of the artists
  • The artists may develop motifs/iconography that recur acrss their work (a visual style)
  • There is a frequent reference to the notion of 'looking' and particularly voyeristic treatment of the female body
  • There are often intertextual reference - mostly to film, television and popular culture
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