MEDIA-KEY NOTES

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  • Created by: geogt002
  • Created on: 26-01-17 15:30

AUDIENCE POSITIONING

physical- e.g. point of view,closeness,1st person.

phycological- how we are supposed to feel?, how will wew repond?

social- assuptions that we make, age, gender, money,orriantion.

*emample of controvtioal  bus 

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bus advert example

-The advert fautured nude models all hilding a sign saying 'ride mefor £3 a day'.

-this provcative statet resulted in the campain being closed after just 48 hours.

-feminitst groups were angered but i perosnally dont thinkthat it was a faminitt isue asij fact both genders were objectified.

-the company probably lost custromers rather than gained them from this campain.

-no conncetion to thing advertised.

-pun

-intended to make their bus sevices 'more attractive'  to the younger generaion. i peronally find this offensive that they belive that that woukd be the case with allyoung people.

-many compalaints that chilren saw the campain and it was not appropiate for them.

-45 compalints in less that 3 hours

- buses based in cardiff.

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