-The advert fautured nude models all hilding a sign saying 'ride mefor £3 a day'.
-this provcative statet resulted in the campain being closed after just 48 hours.
-feminitst groups were angered but i perosnally dont thinkthat it was a faminitt isue asij fact both genders were objectified.
-the company probably lost custromers rather than gained them from this campain.
-no conncetion to thing advertised.
-pun
-intended to make their bus sevices 'more attractive' to the younger generaion. i peronally find this offensive that they belive that that woukd be the case with allyoung people.
-many compalaints that chilren saw the campain and it was not appropiate for them.
-45 compalints in less that 3 hours
- buses based in cardiff.
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