Mass Tourism - Case Study

It is located in East Africa. it gets around 700,000 tourist:

• Fastinating tribal culture.
• Lots of wildlife and lots of wildlife safari
• Good weather and warm climate
• Beatiful scenery - beaches, coral reefs, savannah, mountians, forests.

Economic:

• Tourism contributes 15% of Kenya's GNP.
• In 2003, 219,000 people were employed by tourism industry
• Only 15% of money sprent by tourist stay in Kenya rest go to large travel companies located outside Kenya.

Social:

• Tribal Culture of the Massai People are conserved as they perform traditional dances
• Some Massai people forced off their land to make National park
• Some muslims are offended by the way tourist dress.

Enviromental:

• 23 National parks, which all have enterance fees. This money is used to look after the enviroments and wildlife.
• Safari vehicles detroy vegetation and casue soil erosion
• Wild Animals affected Eg Cheetahs have changed hunting pattern due to tourist numbers
• Coral Reefs in Milandi Marine National Park have been damaged by tourist boats anchoring.

Reduce Impact:

• Less damaging activities offered like climbling
• Walking or Horseback safari's to stop soil erosion

Maintian:

• Advertising "Magical Kenya" to attract tourist
• Visa fees cut by 50% in 2009 and no visa needed for under 16 to attract families.
• Improve transport eg Mount Elgon and Ruma national park to get airstrips, to make it more accessible. Plans to sprend £8 million on improving transport.