Mass production

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  • Created by: flo.w
  • Created on: 12-04-14 17:43

Henry Ford

  • set out to build a car which everyone could afford to buy
  • slow, ugly, difficult to drive, nicknamed 'tin lizzie'
  • price never increased
  • 1909 $1200 -> 1928 $295
  • producing a car a minute in 1929
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Assembly line

  • electric conveyer belt carried the partly assembled car past the workers
  • workers did the same job all day
  • didn't waste time
  • one colour and engine size - standardised
  • fewer skilled workers needed
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Work force

  • introduced shift system
  • unskilled workers
  • payed higher wages
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