Finance:
The amount of money available to the marketing function, including the marketing departments budgets and expected returns
- The overall financial position is important
- The expected return is important when deciding on an expenditure budget, if objectives have successfully been achieved in the past this cna increase the likelihood of finance being available in the future
Human resources:
The abilities of the workforce will have an impact on the marketing objectives cause they can limit what the business is able to do. Employees need to have the necessary skills
Corporate objectives and operational issues will also have an effect of the decision of marketing objectives because operations will involve capacity and efficiency of production
Comments
No comments have yet been made