Marketing: Advertising

Advantages

• It can reach the most customers.
• The product can be shown in a favourable way.
• Can target a specific audience.

Disadvantages

• Very expensive form of advertising.

Advantages

• Cheaper than television.
• Can reach people in a number of places.

Disadvantages

• Can not use visual messages.
• Not as wide an audience as television.

Advantages

• A large number of people will purchase and read national newspapers.
• Lochal newspapers are cheap.

Disadvantages

• Usally black and white.
• Not as attention grabbing as television.

Advantages

• A cheap method of advertising.

Disadvantages

• Can easily be missed as people go past them.
• No detailed information.

Advantages

• A cheap method of advertising.
• Adverts can be kept for future reference.

Disadvantages

• May not be read.

Advantages 

• Read by specific type of person.
• Adverts are in colour and can look more attractive than newspapers.

Disadvantages

• Often only published once a month.
• Advertising is more expensive than newspapers.