Marketing: Advertising

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  • Created by: Ailish
  • Created on: 05-05-13 16:58

Television

Advantages

  • It can reach the most customers.
  • The product can be shown in a favourable way.
  • Can target a specific audience.

Disadvantages

  • Very expensive form of advertising.
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Radio

Advantages

  • Cheaper than television.
  • Can reach people in a number of places.

Disadvantages

  • Can not use visual messages.
  • Not as wide an audience as television.
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Newspapers

Advantages

  • A large number of people will purchase and read national newspapers.
  • Lochal newspapers are cheap.

Disadvantages

  • Usally black and white.
  • Not as attention grabbing as television.
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Billboards

Advantages

  • A cheap method of advertising.

Disadvantages

  • Can easily be missed as people go past them.
  • No detailed information.
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Leaflets

Advantages

  • A cheap method of advertising.
  • Adverts can be kept for future reference.

Disadvantages

  • May not be read.
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Magazines

Advantages 

  • Read by specific type of person.
  • Adverts are in colour and can look more attractive than newspapers.

Disadvantages

  • Often only published once a month.
  • Advertising is more expensive than newspapers.
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