Marketing Mix

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What are the four P's?

The four P's

Product

Price

Place

Promotion

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What is meant by product?

The price of the product is basically the amount that a customer pays for to enjoy it. Price is a very important component of the marketing mix definition.

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What is meant by place?

Placement or distribution is a very important part of the product mix definition. You have to position and distribute the product in a place that is accessible to potential buyers.

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What is meant by promotion?

Promotion is a very important component of marketing as it can boost brand recognition and sales. Promotion is comprised of various elements like:

Sales Organization

Public Relations

Advertising

Sales Promotion

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